High-tech companies are an economic core, certainly in a start-up nation like Israel. They were born to bring a solution for companies/end users. In order to make the solution accessible in these companies, it is important to define the essence of the brand – to distill the advantages and the unique value that will create an emotional connection between the customers and the brand. To switch to a solution, something that didn’t exist before, or that was simply placed there as an unaddressed difficulty, is a responsibility and requires experience. We at H2O have great experience in branding technologies with diverse target audiences.
As investors, founders and high-tech marketing people, you want your product to touch the audience. There is no other choice but to do it right and smart.